
CKP Innovative Video Campaign
A clear look into the world of an accountant of CKP, highlighting how great and fun an accountant could be other than looking at numbers. This video was disributed in Instagram.
Problems
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Brand Visibility: CKP struggled with maintaining consistent brand visibility across multiple digital platforms.
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Audience Engagement: The audience engagement levels were lower than expected due to lack of creative and dynamic content tailored to their interests.
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Brand Perception: The existing content did not fully convey CKP’s value proposition, leading to a misalignment in how the target audience perceived the brand.
Insights
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Importance of Visual Storytelling: Visual content, particularly videos, significantly boosts audience engagement and conveys brand stories more effectively.
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Dynamic Content Resonates: Younger audiences and digital consumers are more likely to engage with interactive and visually compelling content.
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Tailored Messaging: Customizing content to align with the interests and needs of CKP’s audience helps in building stronger connections and improving brand perception.
Ideas
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Story-Driven Campaigns: Interactive Video: Create a staff POV video that engages the audience to participate in liking, commenting and sharing the post.
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Business-Focused Video: Develop a video that focuses on business content and tips for a successful business. Use visually appealing images and stickers to make the video interesting and informative.
Client: CKP Accounting Company